As a one-week design sprint, I was asked to improve the pet adoption process (design brief below). I started the challenge by collecting responses from articles, studies, surveys, and interviews. In total, I received responses from 26 people who were shelter volunteers, seasoned pet owners, future pet owners, and pet owners who had to return their pets.
Below are my insights, with snippets of research underneath.
Taking in my research findings, I started brainstorming ideas that could improve the pet adoption experience across the board — from first-timer care packages to Coffee Meets Bagel for animals.
I sorted these ideas by user journey milestones. I ultimately chose to focus on first-time adopters beginning to actively search for a pet. This is the point where people are beginning to look into their local shelters, or drop off from the process because they aren’t finding perfect matches.
At this point, the findings really challenged how I initially interpreted the design brief. To keep my design close to the original ask, I took apart the design brief and added annotations from my research.
The design should...
(1) make a compelling case for visiting animals in shelters
(2) be clear about lifestyle changes
(3) give all pets a fair chance at adoption
(4) be easy for shelters to maintain
A story-first profile that puts age, gender, and temperament in relation to one another. The profile does two things:
(1) help the adopter understand a pet's character
(2) help the adopter imagine what life might be like together
A break down of how I spent my time over one week: